Project
Breuninger shelf display
Services
Modeling, lighting, rendering
Software
Cinema 4D · Redshift
Field
Product visualisation · Retail
About the project
For Breuninger, a photorealistic 3D rendering of a shelf display was created. The visualisation shows a product presentation in a retail context — ideal for planning sales areas, POS materials or customer presentations. The finished image hangs in Breuninger's office today.
The modeling included the shelf structure with all constructive details as well as the placed products. Each element was geometrically correctly modeled and given realistic materials — from the wood and metal surfaces of the shelf to the individual product packaging.
The lighting simulates a typical retail environment with warm accent lighting that highlights the products. Various camera perspectives show the display from the customer's point of view and enable a realistic assessment of the effect in the sales area.
Breuninger shelf display — photorealistic rendering of the overall view.
Full view of the Breuninger shelf display with all products.
Detail view of products and shelf elements.
Background rendering and reference photo for comparison.
In use
The finished image as a framed poster.
