CreateVisions wireframe torus Andreas Fülscher · CreateVisions
DE / EN
Müller — light-painting heart and product
Animation Modeling Compositing

Müller Milchreis

3D product animation for Müller — mother with baby on a black set, light-painting heart and product composition. Compositing of live-action and CGI elements.

Project

Müller

Services

Modeling, animation, compositing

Software

Cinema 4D · Redshift

Field

Advertising · Product animation

About the project

For a Müller campaign, a product key visual was built around a light-painting heart that links the mother-and-child scene to the product. Live-action and CGI elements were merged in compositing into a single scene. The modeling of the products was based on the print artwork to achieve pixel-perfect agreement with the real product. The light-painting trail was animated and composited precisely into the live-action plate. The animations can be reused across spots, social cuts and product presentations.
Müller — main composition with the light-painting heart

Müller — main composition with light-painting heart and product.

Müller Short Picks — product animation Product animation — packaging fold-up

Left: Müller Short Picks. Right: packaging-folding animation.

Product animation — excerpt of the moving composition.

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