Services
Modeling, lighting, rendering
Software
Rhino 3D · Cinema 4D
Agency
Gloss Postproduction, Hamburg
About the project
For client Union Pacific, protective shields in the shape of the company logo were designed at the agency Gloss Postproduction in Hamburg. The goal was to create various design versions and visualise them photorealistically.
Rhino 3D was used for modeling — ideal for initial drafts and experimenting with complex shapes. The final execution was done in Cinema 4D, which was particularly suited for distributing the many screws on the shield: with MoGraph, the screws could be efficiently and evenly placed across the surface.
The result is several design variants of the protective shield, differing in material, level of detail and overall appearance — from a technical-industrial look to a polished presentation version.
Shield variants
Protective shield — design variant with screw details.
Additional shield variants with different materials and lighting.
Logo shield designs — different versions of the shield design.
Ad campaign
The shield was integrated into several ad motifs — as a striking object within an American city scene, embedded in the "Building America" campaign.
Ad motif — the shield as part of the city scene.
Further campaign motifs featuring the integrated shield.
More shield variants
Further design variants of the shield (versions 3 and 4).
